Global Influencer Partnership

Collaborated with global content creators ranging from micro-influencers (1K followers) to top-tier influencers (over 1M followers) to craft video scripts, provide strategic content direction, edit compelling social media copy, and launch high-performing campaigns across platforms including LinkedIn, X (formerly Twitter), TikTok, Instagram, Podcast (Spotify, Apple) and Chinese channels such as Xiaohongshu (RED).

Led and executed integrated marketing campaigns focused on lead generation and brand awareness across diverse industries. Oversaw end-to-end campaign strategy—from ideation to execution—delivering measurable results through audience targeting, influencer partnerships, and performance-driven creative assets.

SAP Learning Site

Content Strategies, Media Analysis

  • Partnered with tech creator Tiffany Janzen to drive new active learner sign-ups for the SAP Learning Site.

  • Managed influencer outreach and contract negotiations, developed video concept one-pagers, edited video scripts, and created social media copies.

  • Oversaw tracking links, video launches, and performance reporting.

Watch Video

Developer Community

Engineer Acquisition Campaign Planning

  • Managed influencer outreach and contract negotiations, edited Instagram video scripts, LinkedIn social post copies ( example 1, example 2, example 3) and directed content creation.

Watch Video

Data & Artificial Intelligence

Content Strategies, Social Media Copies

  • Partnered with data creators Megan Lieu and Jess Ramos to promote SAP’s new AI and data courses for young professionals.

  • Managed influencer outreach and contract negotiations, edited Instagram video scripts, LinkedIn social post copies ( example 1, example 2) and directed content creation.

  • Oversaw tracking links, content launches, and performance reporting.

Watch Video

ColdPlay Global Tour App

Video Content, Social Media Copies

  • Partnered with sustainability influencers Green Girl Leah and Melissa Tan to raise awareness of SAP’s sustainability initiatives during the Coldplay World Tour.

  • Managed influencer outreach and contract negotiations, developed video concept one-pagers, edited video scripts, and created social media copies.

  • Oversaw tracking links, video launches, and performance reporting.

Watch Video

Deepblu Community App

Press Release, Social Media Account Management, Affiliate Program

  • Crafted bilingual (English/Mandarin) press releases and media pitch content, securing coverage in major tech outlets including TechCrunch and Engadget.

  • Planned and managed social media content about sustainability, diving, and travel on Facebook and Instagram.

  • Created a global influencer ambassador program for Deepblu from scratch. Managed influencer outreach, contract, content , social media copies, and giveaways.

Social Media Content

No #1 Experience Booking App

Press Release, Media Relations

  • Created bilingual (Mandarin/English) press releases and product updates for APAC media, ensuring consistent messaging across markets.

  • Coordinated executive interviews and content releases, maintaining relationships with 200+ major APAC media outlets including Vogue, ELLE, and Business Weekly.

  • Led a CSR project with Universal Studios Japan and Tiger Airline, increasing social media engagement and media coverage.

Press Release